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Bruce Bay, West Coast

Bruce Bay, West Coast

The long stretch of beach known as Bruce Bay is the perfect place to stretch your legs and grab a coffee while driving up the South Island’s West Coast. The beach itself is great, but the group of wind-worn trees at the north end give it that extra something special. If you’re really lucky you might even see penguins, whales or dolphins from the shore.

Bruce Bay

The drive up the southern section of the West Coast, from Haast to the glaciers, isn’t particularly “coastal”. There aren’t many places where you actually see the ocean (without hiking there), so you’ll definitely want to pull over at Bruce Bay. According to Maori folklore, Bruce Bay is where Maui first landed in New Zealand. If you have kids you’re probably aware of Maui — he was one of the main characters in the movie “Moana”.

Bruce Bay, West Coast, New Zealand

This long expanse of stony sand is the perfect backdrop for a coffee. There’s a little coffee truck by the side of the road which also serves food. It’s one of the few cafes in the area, which means it’s a little expensive, but the food and coffee are good. They also sell natural insect repellent (citronella) — you’ll want to buy some if you haven’t already, as the West Coast is home to plenty of thirsty sandflies.

The coffee truck / cafe at Bruce Bay, West Coast, New Zealand

Another thing you’ll notice at Bruce Bay is the piles of white stones with writing on them. People write their names and / or heartfelt messages on them and add them to the pile — there was a pen lying on the ground next to the pile of stones, just to make it easy. I have no idea how it started but it’s a cool little feature.

Graffiti rocks at Bruce Bay, West Coast, New Zealand

It’s worth stopping at the car park at the far north end of Bruce Bay to see the cluster of rimu trees right by the beach. They look quite out of place so close to a beach like that.

Tall trees by Bruce Bay, West Coast, New Zealand

Getting to Bruce Bay

Bruce Bay is around an hour north of Haast and 40 minutes south of Fox Glacier. There are some nice places to stop nearby, including Knights Point Lookout and Ship Creek.

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Jon Algie

I'm a South Island local -- born in Timaru and raised in Dunedin. I left the island in 2006 and returned 10 years later. Having seen a good chunk of the world I realised how special this place is -- the most beautiful island in the world! Seven years (and almost 400 posts) later I'm still helping locals and tourists alike plan their trips around the South Island.